Nordic Ware Naturals Jelly Roll Pan

Despite the Scandinavian name, Nordic Ware is a heart-warming American family success story – almost the stuff that movies are made of!

Returning from the second world war, Dave and his wife Dotty were determined to go into business together. They took their $500 in savings, some good ideas, a lot of determination and set up business in the basement of their humble home in Minneapolis.

Starting with cookware items with a Scandinavian heritage – the Rosette iron, Krumkake iron, Platte pan and – still a Divertimenti favourite today – the Ebelskiver pan, the Nordic Ware brand was born in 1946.

In the 1950s, the company launched what was to become its signature piece – the Bundt pan (they also invented and registered the name – only a Nordic Ware pan is a true Bundt pan). Disappointingly for Dotty and Dave, though, consumers didn’t take to the Bundt pan and it made little impact on its launch.

All that changed literally overnight, when the Bundt pan was used by an enterprising baker to bake a prize-winning cake in a national competition. The next day bakers across the nation sought out this miracle pan – and since then, over 70 million households across the world now own one. Many have even amassed large collections, adding with each season’s new launches.

To this day, every Bundt pan is still made in Minnesota by the family-run company that Dotty and Dave started. They’ve been made famous by bakers such as Nigella (a big fan of a beautifully decorated Bundt cake!) and graced many tables, cookery books and magazine articles.

More recently, Nordic Ware have identified the trend away from non-stick bakeware to produce their superb pure aluminium ‘Naturals’ range of baking tins. Loved by bakers such as Edd Kimber (“The Boy Who Bakes”) – who devoted his best-selling book One Tin Bakes just to Nordic Ware’s 9x13” baking pan – these fantastic American-made tins make baking a joy. The range includes pieces such as Jelly Roll pans, insulated baking sheets (for perfect bakes, without the dreaded ‘soggy bottom’) and baking trays.

Divertimenti is proud to have been a partner of Nordic Ware in the UK for many years – chances are, if you’ve seen a Bundt cake featured in a cookery book or on a television show, the tin to bake it probably came from Divertimenti. Today, we carry a wider range a Nordic Ware in stock than any other UK retailer and we were selected by Nordic Ware to launch their Naturals range of aluminium bakeware.

Free Delivery on all orders placed online over £50, delivered to UK mainland addresses*.

All orders that do not meet the minimum £50 threshold will incur a £5.95 delivery charge.

We aim to dispatch orders within 1-2 working days. 

*Please note, that surcharges and slightly longer lead-times apply for the Highlands, Scottish Islands and other non-mainland UK addresses and free delivery qualifies over £100 for these areas. Please enter your delivery address at the checkout for accurate quote. 

International orders are subject to customs clearance, which may cause delays beyond provided delivery estimates.

Please note that customs taxes, duties and charges may be applied to orders which are shipped outside of the UK. Please check with the local authority for more information as these are payable by the recipient.

Packages may need to be unwrapped and opened going through customs. Please note that Divertimenti is not responsible for the packaging if this occurs.

Divertimenti will not replace or offer refunds for orders which are abandoned due to non-payment of taxes and fees required by the delivery country. 

Online Returns

We want you to be happy with your purchase but if you’re not, or we’ve got something wrong, please contact our customer services team and we’ll tell you what you need to do next.

If you are not satisfied with your purchase, you can return your item(s) within 28 days of delivery for a refund to the original payment method. Items must be unused, returned in their original packaging and in a re-saleable condition to be eligible for a refund. Note, non-stock items that have been especially sourced for an order and perishables cannot be refunded.

Refunds will be credited to the original payment method as soon as they are received but some banks may take up to 14 days to credit your account.

Items can be returned to our shop at the address below. Items must be sent with a the invoice / order number clearly marked .

Divertimenti - Returns
227-229 Brompton Rd,
Chelsea,
London
SW3 2EP

Please obtain proof of postage and keep it until you have received your refund. Note, Please ensure any discrepancy's or broken items need to be reported within 48 hours of delivery the cost of returning items will only be refunded in the case of faulty goods.

Returns can also be made in person at our Divertimenti Store. Proof of purchase (receipt, dispatch note, order confirmation email) is required. Please note, stores do not process refunds for online orders. Parcels will be returned to our central facility and refunds will only be provided via the original payment method.

For faulty or damaged items, please contact Customer Services before returning the item.

This refund policy does not affect your statutory rights in respect of faulty or damaged goods.

Divertimenti will not be responsible for any taxes and fees required for the return of an order sent internationally, these fee’s and taxes associated with international returns will be the responsibility of the sender.

Please note that purchases in store fall under a separate Returns Policy, a copy of which can be found at the till point. 

VAT Free shipping to the Channel Islands is not available for online purchases. Please email your order to: customer@divertimenti.co.uk or phone 0207 581 8065 to complete your order.